BBA Admissions Broucher || Admissions into BBA and MBA Programmes. Contact: Prof Renuka Sagar, Director - 9866581481 || Admissions into BBA and MBA Programmes Contact: Prof Renuka Sagar, Director - 9866581481 || MOOCS ||

Curriculum

PO's

Programme objectives

1. To provide sound foundation of general management theory for developing an appreciation of management as a discipline and career area

2. To develop knowledge , skills and perspectives at general management and functional levels of management.

3. To select and apply appropriate tools for decision making required for solving managerial problems.

4. To develop the ability to adapt to a rapidly changing environment by having learned and applied new skills and new competencies.

5. To develop professional skills that prepare them for immediate employment and for life-long learning in advanced areas of management and related fields.

Programme Outcomes (POs)

After the completion of the course the students will be able to

PO1: Managerial Skills- Apply knowledge of management theories and apply to solve business problems.

PO2: Decision Making Skills- Foster analytical and critical thinking abilities for decision making.

PO3:Research Skills: Apply the various research related knowledge in conducting and analysing research

PO4: Ethics- Develop value based leadership ability.

PO5: Communication Skills- Ability to understand, analyse and communicate global, economic, legal and ethical aspects of business.

PO6: Leadership Skills- Ability to lead themselves and others in the achievement of organisational goals, contributing effectively to a team environment.

PO7: Entrepreneurial and Innovation Skills-Demonstrating the skills in evaluating business opportunity and identifying sources of potential funding, and develop as successful entrepreneurs

PO8: Strategic Skills- Analyse and formulate managerial strategies to sustain in dynamic global business environment.

PO9: Technology Skills- Inculcate and develop technical skills to meet the evolving technological requirements.

PO10: Self Learning and Lifelong Learning- Promote continuous learning to adapt to the changing dynamics.

 

COURSE STRUCTURE - (Batch 2023-2025)

MBA I YEAR - SEMESTER I

Course Code Course Title Nature Credits HPW Max Marks (IE+SEE)
MB101 Management & Organizational Behaviour Core 5 5 40 + 60
MB102 Accounting for Management Core 5 5 40 + 60
MB103 Marketing Management Core 5 5 40 + 60
MB104 Statistics for Management Core 4 4 40 + 60
MB105 Economics for Managers Core 5 5 40 + 60
MB106 IT Applications for Management (theory)
Computer Practicals
Core 5
2
5
2
40 + 60
25
MB107 Open Elective-I
1. Financial Markets and Services
2. Managerial Communication
OE-I 5 5 40 + 60
Total credits at the end of Ist Semester 37 37 725
Certificate Course Code Title No :Hrs
Marketing MBCC01 Digital Marketing 30

IE=Internal Examination, SEE=Semester End Examination

  • A student has to study a total of 6 core papers, 1open elective and computer practical paper in semester I
  • Max. Total No. of Marks=725
  • Total No. of Credits at the end of the First Semester=37

Note: If less than 20 students opt for any Open Elective, it would be offered as an Online Course with the same number of credit

 

MBA I YEAR - SEMESTER II

Course Code Course Title Nature Credits HPW Max Marks (IE+SEE)
MB201 Human Resources Management Core 5 5 40 + 60
MB202 E- Business Core 5 5 40 + 60
MB203 Financial Management Core 5 5 40 + 60
MB204 Entrepreneurship & Development Core 5 5 40 + 60
MB205 Business Research Methods Core 5 5 40 + 60
MB206 Business Law and Ethics Core 5 5 40 + 60
MB207 Open Elective-II
1. Universal Human Valuest
2. Customer Relationship Mgt
Open Elective 5 5 40 + 60
MB208 Internship Presentation 2 2 Grade
Semester Credits 37 37 700
Certificate Course Code Title No :Hrs
HR MBCC02 Stress Management 30

IE=Internal Examination, SEE=Semester End Examination

  • A student has to study a total of six core papers , one open elective and internship presentation in Semester II
  • Max. Total No. of Marks=700
  • Total No. of Credits at the end of the Second Semester=37

 

MBA II YEAR - SEMESTER III

Dual Specialisation allows a student to opt for two specialisations and student will have to select two papers in each discipline specific elective. For Successful completion of III Semester, a student will have to qualify 2 papers in DSE-I along with general papers and present Project-Synopsis

Course Code Course Title Nature Credits HPW Max Marks (IE+SEE)
MB301 Operations Management Core 5 5 40 +60
MB302 Total Quality Management Core 5 5 40 +60
MB303 Global Business Strategies Core 5 5 40 +60
MB304 Discipline Specific Elective- I
Finance Electives:
304.1/F Investment Management
304.2/F International Finance

Marketing Electives
304.1 Advertising and Sales Promotion
304.2/M Services and Global Marketing

HR Electives
304.1/H Talent & Knowledge Mgt
304.2/H Organisational development

Business Analytics Electives:
BA DBMS
BA R.Programming
DSE 5

5

5

5

5

5

5

5
5

5

5

5

5

5

5

5
40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60
MB305 Project Work Synopsis 2 2 Grade
Total Marks 37 37 700
Certificate Course Code Title No :Hrs
Finance MBCC03 Fundamental & Technical Analysis for Equity Research 30

IE=Internal Examination, SEE=Semester End Examination

  • A student has to study a total of seven papers in Semester III
  • Max. Total No. of Marks=700
  • Total No. of Credits at the end of the Second Semester=37

 

MBA II YEAR - SEMESTER IV

Dual Specialisation allows a student to opt for two specialisations and the student will have to select two papers in each discipline specific elective. For Successful completion of III Semester, a student will have to qualify 2 papers in DSE-II along with general papers and Project-Viva Voce.

Course Code Course Title Nature Credits HPW Max Marks (IE+SEE)
MB401 Business Policy and Strategy Core 5 5 40 +60
MB402 Innovation and Start-up Mgt Core 5 5 40 +60
MB403 Supply Chain Management Core 5 5 40 +60
MB404 Discipline Specific Elective- I
Finance Electives:
404.1/F Banking and Insurance
404.2/F Financial Risk Management

Marketing Electives
404.1/M Buyer Behaviour
404.2/M Retail Mgt

HR Electives
404.1/H Leadership and change Mgt
404.2/H Performance Mgt

Business Analytics Electives:
404.1/BA Data Cleaning, Normalisation
404.2/BA Python Programming
DSE 10

5

5

5

5

5

5

5

5
5

5

5

5

5

5

5

5
40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60

40 + 60
MB406 Project Report & Viva- Voce 2+2 2 Grade
Max Marks 39 37 700
Certificate Course Code Title No :Hrs
Information Technology MBCC04 Advanced Excel 30

IE=Internal Examination, SEE=Semester End Examination

  • A student has to study a total of seven papers in Semester IV
  • Max. Total No. of Marks=700
  • Total No. of Credits at the end of the Second Semester=39

 

SCHEME OF EXAMINATION FOR THE MBA STUDENTS

The MBA Examination system comprises of the Internal Examination (40 marks) and the Semester-End Examination (60 marks). The details are as follows:

1. Internal Examinations:

The Internal Examination comprises of 40 marks, the break up for which is as follows:

S.No Test Marks
1 Two Tests would be conducted in the 9th and 15th week of the semester for 20 marks. Students have to answer two questions out of four (Internal Choice) questions, each question carrying 10 marks. Marks obtained in these two tests would be averaged. 20
2 Two presentations have to be given by the students in each subject for 10 marks. Marks obtained in these two presentations would be averaged. First presentation topic would be of student’s choice. Second presentation topic would be given by the respective faculty member. 10
3 a) A test would be conducted for 10 marks. 5 questions (1 question from each unit) carrying 2 marks each.
b) Any one of the following activity would be conducted for students – Case study, Management Game, GD, Business Plan, Role Play, Mock Interview etc. The activity would be evaluated for 10 marks.
The marks obtained in the above two activities would be averaged
10
Total 40

2. Semester-End Examinations:

The Semester Examinations of 60 marks will be held at the end of each semester. The examination will consist of

Section – A 5 short questions to be answered: 5 * 2 = 10 marks
Section – B 5 essay questions with an internal choice from all the 5 units: 5 * 10 = 50 marks

Practical Examination will be conducted in ‘Information Technology – Lab’ Paper for 20 marks.

3. Award of CGPA & MBA Degree:

The MBA Programme is a two year full- time course comprising of four semesters. The student has to complete a minimum of 102 credits to be awarded MBA degree with a minimum CGPA of 5.

CGPA is calculated as follows:

A student is awarded a Grade based on the marks secured in each paper. The maximum marks allotted for each paper is 100.

The Grades are allotted are as follows:

Grade O 90 -100
Grade A 80-89
Grade B 70-79
Grade C 60-69
Grade D 50-59
Grade E 40-49
Grade F Not cleared

Each Grade is awarded a weightage with a fixed number of points. The Grades with their respective points are as follows:

Grade O 10 Points
Grade A 9 Points
Grade B 8 Points
Grade C 7 Points
Grade D 6 Points
Grade E 5 Points
Grade F below 4 Points

The CGPA would be calculated as follows:

The marks in each course are converted into grades. Each grade is allotted the respective grade point. Each course’s grade point is multiplied with the number of credits per course. The CGPA would be calculated as:

CGPA = Sum total of the credit points of all the Courses
Total No. of Credits

4. Supplementary Examinations:

Candidates can clear their backlogs or improvement papers which shall be held after each semester. However there will not be any improvement exams for the IV Semester subjects.

Examination for Improvements:

Only those students who have passed in all the subjects in a semester are eligible to appear for improvement examination in the immediate next Semester-End Examination. The marks obtained in the improvement examination will be final and the marks of the previous examination stand cancelled. However if the candidate is absent or fails in the improvement examination, the marks obtained in the previous examination stand valid.

6. Re-totalling:

Any student who wishes to apply for re-totalling of any paper should do so in the prescribed form within 15 days from the date of release of the results or by enclosing the challan of payment of the prescribed fee from the assigned bank.

7. Issue of Marks Memo:

A Memorandum of Marks for each semester examination will be issued to candidates in the following semester. A Consolidated Memorandum of Marks will be issued to students after the successful completion of Semester IV.

8. Issue of Provisional Certificate:

The Provisional Certificate will be issued to students after the successful completion of the course.

9. Gold Medal and Merit Certificates:

Students scoring highest marks in each subject and respective Electives (Human Resources, Marketing and Finance) will be awarded Merit Certificates and the student scoring highest marks in all the four semesters will be awarded with a Gold Medal.

Note: If a student appears for any Improvement and Supplementary Examination the marks obtained therein will not be considered for the award of Merit Certificates or Gold Medals.

 

PO's

Programme objectives

1. To impart conceptual knowledge in various Management subjects

2. To facilitate in-depth knowledge in specialized areas of management-HR, Finance, Marketing

3. To facilitate critical thinking and problem solving abilities

4. develop and enhance skill sets required for employability

Programme Outcomes (POs)

After the completion of BBA programme, the students will be able to:
After the completion of the course the students will be able to

PO1: Decision Making Skills: Apply conceptual business foundations to solve practical decision-making problems

PO2: Communication Skills: Develop skills and competencies among students to make them industry ready.

PO3: Analytical Skills: Posses the ability to analyze a problem, identify, formulate and use the appropriate managerial skills for obtaining solutions

PO4: Self Learning and Life Long Learning: Promote continuous learning to adapt to the changing situations.

PO5: Employability Skills: Acquire knowledge and managerial skills for employability

PO6: Research Skills: Develop analytical and critical thinking skills through research-oriented projects.

PO7:Entrepreneurial Knowledge: Acquire knowledge on business opportunities and become entrepreneurs.

PO8: Ethics: Apply ethical principles and commitment towards professional ethics and responsibility.

PO9: IT Skills- Develop contemporary IT knowledge and skills to perform business functions

 

COURSE STRUCTURE - (Batch 2023-2026)

BBA I YEAR - SEMESTER I

Course Code Course Title Course Type HPW Credits Max Marks (IA+SEE)
CC 1A English CC-1A 5 5 20+30
CC 2A Second Language CC-2A 5 5 20+30
AECC 1 Environmental Science AECC1 2 2 20+30
DSC 101 Principles of Management DSC-1A 5 5 20+30
DSC102 Basics of Marketing DSC-2A 5 5 20+30
DSC103 Business Economics DSC-3A 5 5 20+30
  Total   27 27 150

BBA I YEAR - SEMESTER II

Course Code Course Title Course Type HPW Credits Max Marks(IA+SEE)
CC 1B English CC-1B 5 5 20+30
CC 2B Second Language CC-2B 5 5 20+30
AECC 2 Communication skills AECC 2 2 2 20+30
DSC 201 Organizational Behavior DSC-1B 5 5 20+30
DSC 202 Information Technology for Business DSC-2B 5 5 20+30
DSC 203 Financial Accounting DSC-3B 5 5 20+30
  Total   27 27 150
Certificate Course Code Title No :Hrs
Marketing BBCC01 Digital Marketing 30

BBA II YEAR - SEMESTER III

Course Code Course Title Course Type HPW Credits Max Marks (IA+SEE)
CC 1C English CC-1C 5 5 20+30
CC 2C Second Language CC-2C 5 5 20+30
DSC 301 Human Resource  Management DSC-1C 5 5 20+30
DSC 302 International Business DSC-2C 5 5 20+30
DSC 303 Financial Management DSC-3C 5 5 20+30
SEC1 MOOC’S/Start up   Management SEC1 2 2 20+30
Non CGPA Professional Skills (Life  kills)   2 2 20+30
  Total   29 27+2 200
Certificate Course Code Title No :Hrs
H R BBCC02 Stress Management 30

BBA II YEAR - SEMESTER IV

Course Code Course Title Course Type HPW Credits Max.Marks (IA+SEE)
CC 1D English CC-1D 5 5 20+30
CC 2D Second Language CC-2D 5 5 20+30
DSC 401 Business Law and Ethics DSC-1D 5 5 20+30
DSC 402 Market Research DSC-2D 5 5 20+30
DSC 403 Strategic Management DSC-3D 5 5 20+30
SEC 2 Internship   2 2  
Non CGPA Leadership Skills (Life Skills)   2 2 20+30
  Total   29 27+2 200
Certificate Course Code Title No :Hrs
Finance BBCC03 Fundamental & Technical Analysis for Equity Research 30

BBA III YEAR - SEMESTER V

Course Code Course Title Course Type HPW Credits Max. Marks (IA+SEE)
DSC 501 Financial Institutions and Markets DSC -501 5 5 20+30
DSC 502 Leadership & Change Management DSC -502 5 5 20+30
DSC 503 Services Marketing DSC- 503 5 5 20+30
SEC 3 MOOCS/Basics of Quality Management   2 2 20+30
GE 1 Stress Management   4 4 20+30
Non CGPA Universal Human Values (Life Skills)   2 2 20+30
  Total   23 21+2 300
Certificate Course Code Title No :Hrs
Information Technology MBC04 Advanced Excel 30

BBA III YEAR - SEMESTER VI

Course Code Course Title Course Type HPW Credits Max.Marks (IA+SEE)
DSC 601 Banking & Insurance DSC -601 5 5 20+30
DSC 602 Industrial Relations DSC -602 5 5 20+30
DSC 603 Retail Management DSC- 603 5 5 20+30
SEC 4 Soft Skills   2 2 20+30
  Project Report and Viva Voce   4 4  
  Total   21 21 200

 

SCHEME OF EXAMINATION FOR THE BBA STUDENTS

The BBA Examination system comprises of the Internal Examination (20 marks) and the Semester-End Examination (30 marks). The details are as follows:

1. Internal Examinations:

Internal Assessment Exam - Pattern of Marks Distribution for 20 Marks.

Exam Marks Distribution
Internal Exam (Theory) 10
Assignment 5
Seminar /Viva voce 3
Class Room Participation 1
Attendance (>75%) 1
Total 20
  • The Internal Theory Examination will be conducted once in each semester for 10 marks. The pattern of internal examination is as follows

    I. Answer any one question. 1 x 2 = 2

    Two questions are to be given, out of which one will be answered

    II. Answer any two of the Following 2 x 4 = 8

    Three questions essay questions to be given from two units, out of which two will be answered.

  • An Assignment of 5 short bit questions (Each from a unit) will be given. 5*1=5 Marks
  • A Viva Voce examination will be conducted at the end of each semester for 3 marks in respective subject.
  • Classroom participation and attendance (>75%) marks i.e. 1 mark will be given to students if they come & participate in the class regularly in the respective subject.

2. Semester end Examination:

The Semester Examinations of 60 marks will be held at the end of each semester. The examination will consist of

Section – A 5 short questions to be answered 5 * 1 = 5 marks
Section – B 5 essay questions with an internal choice from all the 5 units 5 * 5 = 25 marks

 

PLO's

Programme objectives

1. To provide sound foundation of general management theory for developing an appreciation of management as a discipline and career area

2. To develop knowledge , skills and perspectives at general management and functional levels of management.

3. To select and apply appropriate tools for decision making required for solving managerial problems.

4. To develop the ability to adapt to a rapidly changing environment by having learned and applied new skills and new competencies.

To develop professional skills that prepare them for immediate employment and for life-long learning in advanced areas of management and related fields.

Programme Outcomes (PLOs)

After the Completion of BBA programme, students will be able to

1. Develop managerial, behavioural and strategic knowledge and skills.

2. Understand and analyse the applicability of management principles in solving business problems.

3. Acquire relevant IT knowledge and skills to analyse business data and prepare business reports.

4. Demonstrate English proficiency for Business Communication

5. Obtain the ability to lead a team to achieve individual, group and organizational goals.

6. Develop appropriate entrepreneurial skills.

7. Recognize and solve business problems in an ethical manner

8. Develop lifelong learning skills

 

COURSE STRUCTURE - (Batch 2023-2026)

I YEAR - SEMESTER I

Course Code Course Title Course Type HPW Credits Max Marks (IA+SEE)
CC 1A English CC-1A 5 5 20+30
AECC 1 Environmental Science AECC1 2 2 20+30
DSC 101 Principles of Management DSC-1A 5 5 20+30
DSC 102 Basics of Marketing DSC-2A 5 5 20+30
DSC 103 Introduction to Information Technology DSC-3A 3T+2P 5 20+30
DSC 104 Statistical Techniques For Business Analytics DSC-4A 5 5 20+30
  Total   27 27 150

I YEAR - SEMESTER II

Course Code Course Title Course Type HPW Credits Max Marks(IA+SEE)
CC 1B English CC-1B 5 5 20+30
AECC 2 Communication skills AECC 2 2 2 20+30
DSC 201 Organizational Behavior DSC-1B 5 5 20+30
DSC 202 Business Economics DSC-2B 5 5 20+30
DSC 203 Introduction to Business Analytics DSC-3B 5 5 20+30
DSC 203 E-Commerce With HTMML DSC-4B 3T+2P 5 20+30
  Total   27 27 150

II YEAR - SEMESTER III

Course Code Course Title Course Type HPW Credits Max Marks (IA+SEE)
CC 1C English CC-1C 5 5 20+30
DSC 301 Market Research DSC-1C 5 5 20+30
DSC 302 Accounting for Managers DSC-2C 5 5 20+30
DSC 303 Business Analytics Using Excel DSC-3C 3T+2P 5 20+30
DSC 304 Webpage designing and Multimedia DSC-4C 3T+2P 5 20+30
SEC1 MOOC’S/Start upManagement SEC1 2 2 20+30
Non CGPA Professional Skills (Life  kills)   2 2 20+30
  Total   29 27+2 200

II YEAR - SEMESTER IV

Course Code Course Title Course Type HPW Credits Max.Marks (IA+SEE)
CC 1D English CC-1D 5 5 20+30
DSC 401 Human Resource Management DSC-1D 5 5 20+30
DSC 402 Financial Management DSC-2D 5 5 20+30
DSC 403 Advanced Excel DSC-3D 3T+2P 5 20+30
DSC 404 Business Intelligence using Power BI DSC-4D 3T+2P 5 20+30
SEC 2 Internship   2 2  
Non CGPA Leadership Skills (Life Skills)   2 2 20+30
  Total   29 27+2 200

III YEAR - SEMESTER V

Course Code Course Title Course Type HPW Credits Max. Marks (IA+SEE)
DSC 501 Data Visualization using Tableau DSC -501 3T+2P 5 20+30
DSC 502 Programming with R DSC -502 3T+2P 5 20+30
DSC 503 DBMS for Business Analytics DSC- 503 3T+2P 5 20+30
SEC 3 Basics of Quality Management   2 2 20+30
GE 1 Stress Management   4 4 20+30
Non CGPA Universal Human Values (Life Skills)   2 2 20+30
  Total   23 21+2 300

III YEAR - SEMESTER VI

Course Code Course Title Course Type HPW Credits Max.Marks (IA+SEE)
DSC 601 Social Media Analytics DSC -601 5 5 20+30
DSC 602 Basics for Python Programming DSC -602 3T+2P 5 20+30
DSC 603 Machine Learning & AI DSC- 603 3T+2P 5 20+30
SEC 4 Soft Skills   2 2 20+30
  Project Report and Viva Voce   4 4  
  Total   21 21 200

 

SCHEME OF EXAMINATION FOR THE BBA STUDENTS

The BBA Examination system comprises of the Internal Examination (20 marks) and the Semester-End Examination (30 marks). The details are as follows:

1. Internal Examinations:

Internal Assessment Exam - Pattern of Marks Distribution for 20 Marks.

Exam Marks Distribution
Internal Exam (Theory) 10
Assignment 5
Seminar /Viva voce 5
Total 20
  • The Internal Theory Examination will be conducted once in each semester for 10 marks. The pattern of internal examination is as follows

    I. Answer any one question. 1 x 2 = 2

    Two questions are to be given, out of which one will be answered

    II. Answer any two of the Following 2 x 4 = 8

    Three questions essay questions to be given from two units, out of which two will be answered.

  • An Assignment of 5 short bit questions (Each from a unit) will be given. 5*1=5 Marks
  • A Viva Voce examination will be conducted at the end of each semester for 3 marks in respective subject.
  • Classroom participation and attendance (>75%) marks i.e. 1 mark will be given to students if they come & participate in the class regularly in the respective subject.

2. Semester end Examination:

The Semester Examinations of 60 marks will be held at the end of each semester. The examination will consist of

Section – A 5 short questions to be answered 5 * 1 = 5 marks
Section – B 5 essay questions with an internal choice from all the 5 units 5 * 5 = 25 marks